2015 Bronze Telly Award Winner: Insurance Category
Chubb Insurance asked us to create a campaign that made them stand out in a crowded category, while keeping the high-end sensibility of the brand in mind. The concept we developed was “Insurance Against Regret,” because while we all make decisions we’d like to take back, your choice of insurance shouldn’t be one of them. We used humor to make our campaign stand out, but made sure our characters and settings had a high-end feel to keep with Chubb’s target demographic. It makes for a nice juxtaposition.
Copywriter: Chris Hansen
Chubb - Insurance Against Regret
2015 Bronze Telly Award Winner: Art Direction
Weight Watchers came to us because their memberships and sales were down. What they really wanted was new blood. With that in mind, we focused on people who want to lose weight, but just haven’t taken the first steps--and really, those first steps are the hardest part. You have to get past what’s standing in your way. That insight is how we got to this concept of bowling. We wrote those excuses and fears on pins and gave real Weight Watchers customers a chance to knock them down. It’s a simple device with an empowering message and ultimately led to a major increase in memberships the day the spot aired.
Copywriter: Antonio Fragoso
weightwatchers Spring 2015 - Bowling
Some behind-the-scenes photos I took while on set in L.A.
"Bromojis are bro-ught to you by two advertising world geniuses Megan Adamson-Jackes and Andrew C. Bly, and the really good news is: Bromojis appear to just be getting started." - Cosmopolitan
Accounting firm Marcum asked us to come up with a campaign for their first ever venture into broadcast advertising. Our concept is simply that the people you trust for answers get those answers from Marcum. As an added bonus, Ted Melfi directed all three spots. I’m not going to pretend I wasn’t starstruck.
Copywriter/Concept: Chris Hansen
Marcum - Retirement :30
Marcum - CEO :30
Marcum - Superstar :30
To promote their expansion to Philly, we created this campaign for FreshDirect targeting people who still shop at the brick and mortar grocery stores of old. We challenged them to break up with their grocer. Just tell him the truth—you met someone better online.
Color Me NYC
This city is an endless source of inspiration and I love snapping photos from the street. This project aims to draw color inspiration from those street vignettes and hopefully spark something creatively with the viewer.
"Color Palettes Inspired by New York City Street Art and Architecture" - Slate
"Art Director Creates Gorgeous Color Palettes Inspired by the Streets of NYC." - Design Taxi
"Andrew Bly Distills the Streets of New York City Into Color Palettes" - designboom
From one-off executions to creative concepts, below are a few of the projects that I have worked on over the last year.
Print for the nation's leading respiratory hospital.
Digital creative for the launch of TradeStation's TradingApp Store.
Print to announce the official partnership between the Rothman Institute and all four major Philadelphia sports teams.
Concepts to promote Audi's presence at the 2014 24 Hours of Le Mans race utilizing their new laser-light technology.
Creative concept to promote Montana Cans' new color app.
Working within this Florida institution's stringent guidelines provided interesting challenges. Through different media we ended up with powerful designs that met their needs.
"DiMassimo Goldstein may have created the funniest “Save the Date” for an agency party ever." - Agency Spy
Tasked with coming up with ideas for Dimassimo Goldstein's 18th birthday it was hard to not think about what every 18 year old celebrates; tattoos and lottery tickets. We ended up having two very real tattoo artists giving twenty people very real tattoos right in the middle of our office while 400+ enjoyed the party.
1 of 20 people that got tattoos (half were first-timers!)
"I hired this guy?" - Mark DiMassimo
Photography: Ad Age Small Agency of the Year Gold award for Northeast region
Art Direction & Installation of chalkboard announcement of Ad Age's award
Installation of chalkboard announcement
Design & Installation: chalkboard wall
One Year and Counting
Nothing has sparked my creativity quite like the city itself and I have tried to take every opportunity that has been given to me in the short time I have been here. This was a personal photographic journey I created with Exposure for my first official year living and working in Manhattan.
A collection of my photographs ranging from day-to-day life, advertising or international travels. You can also keep up with my explorations over here and on instagram.
"six floor walk-up" - Photographs from this series will be on view at the first popup gallery happening at the Whole Foods on Bowery in the Fall of 2014. Please use the contactpage if you'd like to inquire about prints of any of the images in this series.