There are some things in life that we would take back if we had the chance; from spring break tattoos to bad spray tans. Insurance should never be one of those regrets and that is the message of our campaign for Chubb.
"Instead of scare tactics, which turn people off, it's better to use a little bit of humor. It makes a brand more approachable." - Tom Christmann via Mashable
Chubb - Insurance Against Regret
Memberships and sales for weight watchers were down in the beginning of 2015 when DiMassimo Goldstein was tapped to create a Spring campaign to try and reverse that. When it comes to weight loss, getting started really is the hardest part so the concept I came up with was to put those excuses and fears up front for real weight watchers customers to knock down. This is the first of two spots that will run this Spring, below the commercial are some behind-the-scenes photographs I snapped while on set in California.
Weight Watchers - Knockin' Em Down
"Bromojis are bro-ught to you by two advertising world geniuses Megan Adamson-Jackes and Andrew C. Bly, and the really good news is: Bromojis appear to just be getting started." - Cosmopolitan
Ever wonder where the people with all the answers, get all the answers? Ask Marcum. Three television spots directed by Ted Melfi letting everyone know that Marcum's accountants and advisors hold the answers to all of your financial questions.
Marcum - Retirement :30
Marcum - CEO :30
Marcum - Superstar :30
To promote their expansion to Philly, we created this campaign for FreshDirect targeting people who still shop at the brick and mortar grocery stores of old. We challenged them to break up with their grocer. Just tell him the truth—you met someone better online.
Color Me NYC
This city is an endless source of inspiration and I love snapping photos from the street. This project aims to draw color inspiration from those street vignettes and hopefully spark something creatively with the viewer.
"Color Palettes Inspired by New York City Street Art and Architecture" - Slate
"Art Director Creates Gorgeous Color Palettes Inspired by the Streets of NYC." - Design Taxi
"Andrew Bly Distills the Streets of New York City Into Color Palettes" - designboom
Print for the nation's leading respiratory hospital.
Working within this Florida institution's stringent guidelines provided interesting challenges. Through different media we ended up with powerful designs that met their needs.
"DiMassimo Goldstein may have created the funniest “Save the Date” for an agency party ever." - Agency Spy
Tasked with coming up with ideas for Dimassimo Goldstein's 18th birthday it was hard to not think about what every 18 year old celebrates; tattoos and lottery tickets. We ended up having two very real tattoo artists giving twenty people very real tattoos right in the middle of our office while 400+ enjoyed the party.
Art Direction: 18th office party invite
Art Direction: 18th office party graphics
Art Direction & Installation: chalkboard wall art
1 of 20 people that got tattoos (half were first-timers!)
"I hired this guy?" - Mark DiMassimo
Photography: Ad Age Small Agency of the Year Gold award for Northeast region
Art Direction & Installation of chalkboard announcement of Ad Age's award
Installation of chalkboard announcement
Design & Installation: chalkboard wall
One Year and Counting
Nothing has sparked my creativity quite like the city itself and I have tried to take every opportunity that has been given to me in the short time I have been here. This was a personal photographic journey I created with Exposure for my first official year living and working in Manhattan.
Creative concepts to promote Audi's presence at the 2014 24 Hour Le Mans race by utilizing their new R8 laser light technology.
A collection of my photographs ranging from day-to-day life, advertising or international travels. You can also keep up with my explorations over here and on instagram.
"six floor walk-up" - Photographs from this series will be on view at the first popup gallery happening at the Whole Foods on Bowery in the Fall of 2014. Please use the contactpage if you'd like to inquire about prints of any of the images in this series.