Andrew C Bly | New York City
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Weight Watchers

Weight Watchers came to us because their memberships and sales were down. What they really wanted was new blood. The first steps are the hardest part to any weight loss program. We wanted a simple device with an empowering message to connect real people with knocking down their excuses and ultimately led to a major increase in memberships the day the spot aired.

Additional Print and OOH ideas for the launch of the Beyond the Scale campaign.

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