GoDaddy took a short hiatus from the Super Bowl stage and wanted to jump back in with something big in 2017. Like personifying the internet big. What better jester for the online marketing giant than the unapologetically enthusiastic Internet. We teased out the introduction of the character with a set of short online clips chock full of internet-worthy easter eggs. An all-star team from concept through casting and all steps of production brought this to life. Directed by Traktor ¯\_(ツ)_/¯